Big Data - part 2

Your fatigued sigh is nearly audible;  I'm quite certain that by now, another post theorising about the promises of Big Data is quite possibly the very last thing you're interested in reading about. So, we're changing focus.

This week we introduce a new feature to our Technology Update, "What is Really Happening on the Internet." No more theories about Big Data, let's focus on what's really happening, in real time. As you know all too well, news organizations, social networks, blogs, online forums, and a whole host of others are generating a constant stream of information on the internet. Whether you are an account manager at a PR agency, business owner, C-level executive, marketing manager, product manager, buyer, investor, or what have you, knowing and understanding the virtual landscape as it relates to your business or interests is critical in an age where news and information can spread so quickly and reach so many. Having the agility to respond quickly and informatively to either good or bad press about you, your clients, partners, suppliers, or industry is what's defining today's competitive edge. Like a good politician heading into a leadership race, you want to know what is happening 'right now' so you can act on it, fast.

What is Really Happening on the Internet
This week, we're going to turn our attention on Lululemon. The company has been in some heated waters. Comments from the founder and ex-CEO, product quality issues, policies regarding the resale of their products, have all led to a flurry of stories, posts, outbursts and market swings. Let's take a look at what's being said, where it's being said, how they're perceived and the overall sentiment towards this brand. But why stop there? Let's not limit ourselves only to Lululemon and their controversies; let's see what the competition is doing and what more we can learn about them. As an example, we'll take a look at Nike and Under Armour. You might be surprised by how they stand compared to Lululemon. 

Let me know if there is a topic, a company, an event you would like to learn more about. I'll be happy to include it in next week's update.

Trending this week...
- Netflix is building an Artificial Brain inside the Amazon Cloud.
- IBM is breaking another speed record for Big Data
- 3D printing. We are getting closer to the Fifth Element concept. We can print tissue now. If that's too complex and futuristic, you'll be able to buy your very own 3D printer from Hasbro and print out your very own Mr. Potato Head.
Check out even more trending topics here -->